How Just Jeff's was born.

In 1996 I came up with this crazy idea. I was the Executive Chef at Hilton Windsor and was tired of having to purchase prepared products to save on labour costs. Most of these products were delivered raw and vacuum sealed….I thought, why not take it to the next level?... Cooked and complete….no I’m not a genius…green giant has boil in a bag cream corn and sous vide cooking was well on it’s way….. I just thought, what a great way to have a restaurant quality meal in your own home, without all the hassle? After two years of testing (thanks to my wife and her co-workers) the menu was created. They were all guinea pigs to my concept. They gave me both positive and negative points to what I have done….after further research and drive, I credit my wife to pushing me over the cliff with this concept. In 2002 Just Jeff’s was born. It was a hard sell early on, who would spend 7 to 12 bucks on food in a bag?....but once they tried it, they were hooked. Once they realized and appreciated the quality of the food and the lack of work and time on their part…. they saw the convenience, and how it could help them get more time to spend with their families, and doing whatever they wanted to do. If you were to prepare your own meal in comparison, factor in the following:

All the prep work (cutting/cleaning/spicing all the raw food), cooking time, cleaning and not to mention if you bought the ingredients…how much would you throw out at the end of the week?....imagine all that extra time with your family, or doing the things you want to do day to day. Sure you could save a few bucks buying burgers and fries….but for only a few more bucks you could have salmon, rice pilaf and fresh vegetables…and it’s all fresh…no preservatives.

In closing…I’m a dad with a beautiful wife and two young children….as a working chef in a hotel, I was putting in 60 plus hours a week leaving little time for my family (as I’m sure you can all appreciate)….I came up with a concept that would free up my time and better yet, your time…..it’s a win win for everyone. It’s time now to stop feeling guilty about feeding your family fast food.

Just Jeff’s - Fabulous Fresh Food Fast!