As many of you already know we pitched our concept to 5 investors with the hopes of opening our first franchise in a major market (Toronto) which in turn would get the interest of future franchisees. We are now faced (due to today’s economic climate), with what seems like a much tougher task. Should we continue to look aggressively for investors or wait a while? How many potential investors are holding onto their money that much tighter…and might take a pass at this point…but might be more interested a year from now?
There’s two ways to look at it…ride out the storm and wait for calmer times before becoming more aggressive in seeking out franchisee’s and investors, or conversely, get very active in the market. The answer is actually fairly simple…we believe we should get aggressive, and get aggressive now. Why now? Because we still believe that being “first to market” is the key with this concept. There’s dozens of supper franchise’s out there that are all the rage, so let’s compare:
Just Jeff’s
Fresh With No Preservatives Meals
All Meals Ready In 8 Minutes!
No Pots and Plans to Clean
Buy as Much Or As Little As You Wish
No Appointment Necessary
In And Out Of The Store In 3 Minutes
Space Friendly Packaging
Tax Free
Free Delivery
Other Supper Franchises
Frozen With No Preservatives Meals
All Meals Ready In Up To 40 Minutes
Pots and Pans to Clean
Usually A Min of 1-2 Wks Worth of Meals
Have To Book Appt On Their Schedule
At Least 2 Hours Plus Travel Time
Bulky Containers
Add 13% Tax To Your Purchase
Delivery? I Don’t Think So…
With so many distinct differences between the two, we strongly feel that fresh well balanced no preservative meals will be commonplace in the next decade. Imagine someone today saying “I’m going to open a coffee/donut shop”….you’d laugh because you’d think Tim Horton’s has completely saturated the market. This is why I say “I’m going to open a “Fresh Meal Replacement/Catering Shop”…. Just Jeff’s is the only one that exists out there....First to Market!..... I hope to be the next Tim Horton!....(I even play hockey!) How many times have you heard someone say “I wish I bought a Tim Horton’s 10 years ago….”?
Home Meal Replacement is the largest growing food sector in the grocery business and with everyone more stressed for time than ever, it’s easy to see where the market is headed.
So wish us luck in the future, and if you know anyone who’s interested in a restaurant franchise, send them over to our Franchise Page for more detailed information. You’ll save them a lot of money, and we might just fill your fridge for finding us a franchisee!
Keep Cookin’ On High….
Wednesday, March 4, 2009
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