You may have heard of the show the Dragons' Den on CBC… where 1 million viewers a week tune in to watch entrepreneurs pitch their “next big idea” to five seasoned (and wealthy!) investors. The idea is to secure funding for their venture in order to make it big in the marketplace, in exchange for a portion of their company.
I’m now thrilled to tell you that Just Jeff’s has been selected to be on the show for the upcoming season!
After a fair amount of thought, I went to an audition in London to pitch our concept in front of pre-screeners, who would determine who makes it onto the show. My 2 minute pitch turned into half an hour of questions as I prepared a number of meals for them, just as you would at home…I simply dropped the items in boiling water and talked about where Just Jeff’s has been, and where we’d like to take it.
The response was simply incredible, and after waiting only a week and a half, I got the call that we had made it! Tentative filming takes place at the end of May. Unfortunately, we won’t know until about a week before which episode we’re on or when it will air, but I’ll be sure to let you all know as soon as I find out. Keep visiting our Blog to stay updated.
Most importantly, I want to thank all of you who have supported Just Jeff’s in Windsor and Barrie, and the concept of eating well, without the work. I truly could not have gotten to this stage, without your patronage and feedback.
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