As many of you already know, I have been asked to go to Toronto to film for CBC’s Dragons’ Den at the end of this month. Visit this site www.cbc.ca/dragonsden for details on the show if you don’t know much about it.
I’d love to know what you think of my pitch. Your feed back would be greatly appreciated.
Hello Dragons, my name is Jeff White, I am from Windsor Ontario and my company is Just Jeff’s Gourmet Express. Today I am asking you for your expertise & a $400 thousand dollar investment. I am prepared to offer a 25% stake in the business.
I came up with this concept about 8 years ago when my son was born. My wife and I became a busy duel income family trying to find time for good healthy food choices. I then developed my meal replacement concept. After 1 year of testing, it was my wife’s idea to go back to work fulltime so I could quit my job and focus on opening the store. We used the equity in our home and opened my store 3 months later.
What is Just Jeff’s? It is an innovative meal concept designed to put time back into people’s lives by offering fresh well-balanced meals in only 8 minutes.
In today’s fast paced society, we all want well balanced “fast food” choices, and Just Jeff’s has proven to be the answer!
Just Jeff’s sells fully prepared individual fresh meals with no preservatives added.
Simply, bring a pot of water to a boil, drop in the entrees, set a timer for 8 minutes and dinner is ready. One pot of water, mom can have salmon – dad can have ribs – the kids can have pasta blush with chicken.
Since the company’s inception 5 years ago, Just Jeff’s has grown from first year revenues of $130,000, to current revenues of over $500,000 in the struggling economy of Windsor.
To date we have a corporate store in Windsor, our first franchise in Barrie and we also sell our products at a KOA campground, a timeshare property, a frozen food outlet and are about to open a kiosk in a major shopping mall. As you can see, this is a very flexible product with respect to revenue growth.
We would like to open a kitchen in or around GTA with 2 additional outlets, bring awareness of the concept and branding in a large city. Your “First-to-Market” investment and expertise will jumpstart the real “money” picture… Franchises and the royalties from them.
Assuming each retail outlet can do Windsor numbers at the very least, 5% royalties on 10 franchises is quarter of a million dollars / year. Keep in mind that is using Windsor numbers. Imagine large city revenues like Toronto, Vancouver, Calgary, Ottawa etc.
So… what do you think? Feel free to post your comment on our Blog.
We would like more of your support. If you are a Facebook member, search Jeff White. Join our Facebook Groups!
Don’t forget about our new email address database for updated info and savings. Visit our website and enter your email address. http://www.justjeffs.com/
Stay tuned!
Jeff
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